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Amanda Marie Martinez

Contact Information

Email    amamartinez@ucla.edu
Office  amandamariemartinez.com


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Field of Study

United States


20th Century U.S. History; Race and Popular Music; Urban/Suburban History; Political History


My dissertation, "'The Industry is Playing the People Cheap': Race and the Country Music Industry in the Age of the New Right, 1969-1998," reframes the country music genre as the product of Black and Brown artists and listeners, and reveals how the music industry disregarded the music’s multiracial and multiethnic roots and embraced a politics of white conservatism. I analyze the tension between how the music industry marketed the genre of country music as a product exclusively by and for whites, with how musicians and fans engaged with the music in more diverse displays. I argue that while Black and Brown artists resisted the industry’s exclusionary marketing practices and suggested country music had the potential to become a symbol of multiracialism, the music business instead found it more financially valuable to cling to the optics of whiteness. During the rise of the New Right, I reveal how the music industry branded country as the sound of wholesome, family-friendly white conservatism.


  • "Suburban Cowboy: Country Music, Punk, and the Struggle Over Space in Orange County, 1978-1981," California History, Vol. 98, No. 1, February (Spring) 2021 (fothcoming)

  • “Redneck Chic: Race and the Country Music Industry in the 1970s,” Journal of Popular Music Studies: Uncharted Country Special Issue (June 2020)


Eric Avila (Chair), Robin Kelley, Robert Fink, Charles Hughes (Rhodes College)


C. Phil, History, University of California, Los Angeles, 2018

M.A. History, University of California, Los Angeles, 2018

B.A. History, University of California, Berkeley, 2012