“‘Chi beve birra campa cent’anni!’: Wine Beer, and the Question of Italian Identity under Fascism”
“‘Chi beve birra campa cent’anni!’: Wine Beer, and the Question of Italian Identity under Fascism”
EUROPEAN COLLOQUIUM TALK BY WEBER POSTDOCTORAL SCHOLAR, BRIAN GRIFFITH This paper analyzes the struggles between the Italian winemaking and brewing industries over the shaping of bourgeois Italian tastes and habits during the interwar decades. During the early 1920s, Fascist Italy’s Industrial Wine Lobby began unveiling a wide range of public relations and collective marketing campaigns, which were aimed at forging new […]