History Alumnus Marco Greenberg’s New Book

History alumnus Marco Greenberg (BA 1986) has written a new book, “Primitive: Tapping the Primal Drive That Powers the World’s Most Successful People” which was recently featured in the UCLA Alumni Association https://alumni.ucla.edu/class-notes/marco-greenberg-86/ The book’s unconventional message is that true leaders and successful people are those who harness their primal instincts in times of adversity rather than sticking to the “civilized rulebook.”